EUROPEANS AND ONLINE REVIEWS

Discover our study on the purchasing behaviour and choice criteria of Europeans on the Internet. Carried out in partnership with the specialist institute Episto, it is based on the responses of a panel of 3 200 respondents aged 18 to 64.

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The study in a few figures

A panel of

3 200 respondents

Reviews are the number one criterion
of 46% of respondents
88% of the panel consult reviews via Google
A rating < 3.5 is unacceptable for 72% of the panel
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Discover the study