--- title: "Partoo x Lengow: How to set up a Web-to-Store strategy with Google?" image: https://resources.partoo.co/hubfs/cover-white-paper-lengowxpartoo.png --- [![Capture d’écran 2020-06-09 à 15.05.51-1](https://resources.partoo.co/hs-fs/hubfs/Capture%20d%E2%80%99e%CC%81cran%202020-06-09%20a%CC%80%2015.05.51-1.png?width=1401&height=540&name=Capture%20d%E2%80%99e%CC%81cran%202020-06-09%20a%CC%80%2015.05.51-1.png "Capture d’écran 2020-06-09 à 15.05.51-1")](https://www.partoo.co/?hsLang=en) # How to set up a Web-to-Store strategy with Google? ![cover-lengow-partoo-white-paper](https://resources.partoo.co/hs-fs/hubfs/cover-lengow-partoo-white-paper.png?width=367&name=cover-lengow-partoo-white-paper.png)   Written in collaboration with our partner Lengow, discover the guide to a successful web-to-store strategy with Google. Linking offline and online is a key business opportunity to stay in touch with your customers, generate in-store traffic and boost your sales. Through this guide, we present you: - A complete overview of Google My Business and Google Shopping - The advantages of web-to-store - Some tools to implement your online / offline strategy # About Partoo Partoo is a start-up that develops innovative solutions to help points of sale (independent businesses and brands) to improve their visibility on the Internet, generate in-store traffic and better interact with their customers thanks to online reviews.  [Get more info](https://www.partoo.co/en/?hsLang=en) 190 rue Championnet Paris, IDF 75018 Copyright 2026 | Designed with by [HubSpot](https://www.hubspot.com)